Consumer
Innovative Consumer
- Empowering consumers to make informed decisions. Suffered bill shock at the grocery store? We have too! As consumers continue to take more responsibility and effort to eat healthier, supermarkets themselves have an opportunity to be one of those trusted advisers in this change. But they aren’t there just yet.
- The current in store pricing makes the real food price hard to understand which acts to cleverly hide any price increases, packaging size and value of the product you buy. There are tricks being played including reductions in packaged goods sizes (shrinkflation) on the consumer. What we deserve is clear pricing for consumers to notice, read, understand and use. Through gaining data at the sale source, through the farmer we can do just that.
- Food price transparency is extremely vital to Australian people’s right to food security. Transparency in pricing ensures that reliable information reaches all consumers, helping them to make informed choices, to budget, monitor and compare prices, and get the best value for money. It also increases accountability and competition in the supply chain, and can enable consumers to substantially reduce the amount spent on food or get more or different food for the same expenditure.
- Real food pricing is particularly vital for consumers on a tight budget, more vulnerable consumers or those who are unable to buy other essentials due to the amount they spend on food.
- We have noticed the shrinking size of our shopping baskets and even the supermarket trolleys too! As consumers we want to know the real cost of the items we are buying yet this seems to almost be impossible? Not anymore! Our platform will provide the anonymous link between what Farmers sell for so you can see what you are paying at the register.
Trustable Service
What others are saying about us.
We have engaged with the
Consumer, Malvern VIC
Heather Austin
I am angry that our Australian farmers are not being treated fairly and looked after like they should be. On this platform i can check the prices i pay now and see how much our farmers are paid. I want the farmers to know we are on their side, and we want to buy direct from Farmers. I also want to make sure my children can afford to buy healthy groceries in their lifetime. We need a platform like realfoodprice - Australia needs it.
Nutritionist, Canberra
Rebecca Clayton
Healthy food is imperative to a healthy life. When it comes to healthy eating, the cost of the food you eat will always come to mind. The price of fruit and vegetables rises without any true understanding of why? The price changes can price people out of choosing to eat a healthy balanced diet. Creating consistent understanding of the costs of eating well benefits all of us.
Learning Tech Leader, Sydney
Yasir Kaleem
Realfoodprice is like having a supercomputer in my pocket, crunching massive amounts of data to help me shop smarter. The way it presents complex pricing info from stores and Australian Farmers is such a clear, easy-to-grasp format is amazing. It will help me make informed choices about where my money goes. Who knew data could make you feel so connected to both cutting-edge technology and your local community? It's more than a tool - it's reshaping how i think about food, money and my role as a consumer in the digital age. Simple to use, yet profoundly impactful.
Mum, Paramedic - Newcastle
Courtney Parmeter
The larger supermarkets have not been taking care of Farmers or their customers. It would be better for everyone if they listened to us consumers and paid the Farmers fairly. Realfoodprice provided me with a price comparison to see what other people were viewing too and the prices were astounding! In a former life i worked in finance but am since retired so i need to ensure i budget and look after my savings. I simply can't believe the difference in what we pay and what the farmers are getting. I will use this platform to compare for years to come.
